Privacy Policy
Effective Date: November 2025
Last Updated: November 2025
1. Who We Are
This privacy policy describes how PoolHeaterXpress.com is owned and operated by Finish Line Xpress LLC, a Florida-based company, ("we", "our", or "us") collects, uses and protects your personal information when you visit or make a purchase from our store PoolHeaterXpress.com. Email: heaters@finishlinexpress.com
2. Information We Collect
We collect personal and non-personal information to provide our services and improve your shopping experience.
A. Personal Information
- Name, billing and shipping address
- Email address and phone number
- Payment information (processed securely through Shopify Payments, PayPal, or other gateways)
-
Account login credentials, if applicable
B. Automatically Collected Information: When you visit our site, Shopify and our partners automatically collect information about your device and browsing behavior, such as:
- IP address, browser type, and device information
- Pages viewed, time spent, referring site
- Cookies, tracking pixels, and similar technologies
3. How We Use Your Information
We use collected information to:
- Process, fulfill, and ship your orders
- Send order confirmations, shipping updates, and customer service messages
- Send promotional offers and product updates (with your consent)
- Improve website performance, security, and advertising effectiveness
- Comply with legal, tax, and accounting obligations
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to recognize your browser, learn about site usage, and deliver personalized advertising.
We use the following tracking tools:
A. Google Analytics
We use Google Analytics to understand how visitors use our site. Google Analytics collects data such as your IP address, device information, and pages visited. This helps us analyze trends, track performance, and improve user experience. Learn more or opt out here: https://tools.google.com/dlpage/gaoptout
B. Google Ads & Remarketing
We use Google Ads to display ads for our products on Google Search and other websites. Google may use cookies or device identifiers to show you relevant ads based on your previous visits to our site. You can control ad personalization here: https://adssettings.google.com
C. Meta (Facebook) Pixel
We use the Meta Pixel (Facebook Pixel) to measure ad effectiveness, understand conversions, and deliver relevant ads on Facebook and Instagram. Meta may collect or receive information from our site and use it to provide measurement and targeted ad services. You can opt out of Meta’s ad tracking here: https://www.facebook.com/adpreferences
D. Shopify Cookies
Our Shopify platform uses cookies to manage your session, keep your cart updated, and improve checkout. Details on Shopify’s cookie use can be found at: https://www.shopify.com/legal/cookies
5. Text Messaging (TCPA Disclosure)
By providing your phone number on our website, you consent to receive text messages from PoolHeaterXpress for order updates and marketing promotions.
- Message frequency varies.
- Message & data rates may apply.
- Consent is not a condition of purchase.
- Reply STOP to unsubscribe or HELP for assistance.
We maintain opt-out lists and immediately honor all STOP requests in compliance with the Telephone Consumer Protection Act (TCPA) and CTIA guidelines.
6. How We Share Information
We only share your information with trusted service providers who help us operate our business, such as:
- Shopify (website host and checkout processor)
- Payment processors (Shopify Payments, PayPal, credit card providers)
- Shipping carriers (FedEx, UPS, etc.)
- Advertising partners (Google, Meta/Facebook)
We do not sell personal information. However, we may “share” limited data for personalized advertising as allowed under privacy laws. You may opt out of this sharing using the “Do Not Sell or Share My Personal Information” link (if applicable).
7. Data Retention
We retain order and account information for as long as needed for business, tax, or legal purposes. If you request deletion of your account or data, we will process it promptly unless retention is required by law.
8. Your Privacy Rights
Depending on where you live, you may have the right to:
- Access or receive a copy of your personal data
- Correct or delete personal data
- Opt out of marketing or data sharing
- Withdraw consent to cookies and tracking
To exercise these rights, email heaters@finishlinexpress.com with “Privacy Request” in the subject line.
9. Cookies & Advertising Choices
You can manage cookies and tracking preferences by:
Note that disabling cookies may affect site functionality.
10. Data Security
We use encryption, secure servers, and access controls to protect your personal data. However, no system is 100% secure, and you share data with us at your own risk.
11. Children’s Privacy
We do not knowingly collect or market to individuals under 16 years of age.
12. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in law or business practices. Updates will be posted here with a new effective date.
13. Contact Us
If you have any questions, concerns, or privacy requests, please contact:
Finish Line Xpress LLC Email: heaters@finishlinexpress.com
