ABOUT

Pool Heater Xpress wasn’t built overnight. It was built over more than 40 years in the pool industry, from pool service and repairs, to chemical delivery routes, to operating two retail stores in South Florida, along with long-standing relationships with trusted manufacturers like AquaCal, Gulfstream, and Raypak, partnerships we proudly maintain to this day. Today, that foundation supports our nationwide online presence serving pool owners across Florida and throughout the continental United States.

Our journey began when my husband relocated from Chicago to Florida decades ago, not entirely sure what business path may lie ahead, but he was certain that hard work and dedication would lead the way. It didn’t take long to discover the swimming pool industry, and what started as servicing and maintaining pools quickly grew into something much bigger. He learned every aspect of how a pool operates: the equipment used, the water chemistry, filtration systems, heating systems, automation, and troubleshooting. Over time, he sharpened that knowledge into expertise. He wasn't just selling products, he was solving problems.

Why We Specialize in Pool Heaters

For more than 20 years, we operated two retail locations in South Florida, building relationships and serving valued customers face-to-face. As more homeowners shifted to online shopping, we saw an opportunity to focus on what we do best, helping customers choose the right pool heater with expert guidance and real support.

Over the years, we’ve seen just how important the right heater can be. A pool heater isn’t just another piece of equipment, it’s what turns a pool into a place where memories are made. It extends the swim season, and allows families to enjoy their backyard even when temperatures dip. We simply love outdoor living and understand how meaningful a warm pool can be for gathering family and friends together.

Through customer feedback, we've learned that heating systems were often the most confusing part of pool ownership. Many homeowners were left trying to choose between gas and heat pump options without fully understanding how their pool size, environment, or energy use would impact performance. We saw too many people purchase the wrong size heater or invest in equipment that didn’t truly match their needs. Because we understand how all the pieces work together -filtration, plumbing, automation, and heating, specializing in pool heaters felt like a natural evolution.

What Truly Sets Us Apart

What makes Pool Heater Xpress different isn’t the brands we carry, it’s how we care for the people we serve. When you reach out to us, you’re not routed to a call center or a rotating sales team. You’re speaking directly to an owner who has spent decades working in and around pools. We answer the phone. We return texts. We reply to emails personally.

One of the things we value most is listening. When a customer begins describing their pool - its size, the way the sun hits it, how long it takes to warm, what they’ve experienced with previous equipment - we pay attention. Homeowners often know more about their pool than they realize. By listening first, we’re able to guide in a way that feels personal and accurate, not generic.

We don’t believe in pushing the biggest or most expensive option, we believe in finding the right fit for your pool and your family. Sometimes that means walking through measurements together to be sure the sizing is correct. Sometimes it’s simply explaining the difference between a heat pump and a gas heater in clear, practical terms. And sometimes it’s offering reassurance to someone installing a pool heater for the first time. Whether you’re purchasing your very first heater or replacing one that’s finally reached the end, we’re here to listen, guide, and support you every step of the way.

A Business Built on Family

Family has always guided our decisions. When he first relocated to Florida, it was to build both our life and our business with intention and hard work. More recently, when a family member needed additional care, we chose to move closer to Pensacola so we could be there to help. Putting family first isn’t just something we say, it’s how we live. That same mindset shapes the way we serve our customers every day. We treat people the way we would want our own family to be treated - with honesty, patience, and respect. Integrity will always matter more to us than profit, and long-term relationships will always matter more than quick transactions.

Pool Heater Xpress isn’t just an online store. It’s the continuation of a 40-year journey in the pool industry, one built on knowledge, adaptability and care. We’ve seen the industry evolve from service routes and chemical deliveries to retail storefronts and now online shopping. Through every season of change, one thing has stayed the same: our commitment to helping people enjoy their pools with confidence.

That’s how we’ve always done business. And that’s how we always will.